392: Smart Startup Secrets: Mastering Growth, Culture, and Innovation with James Sherman and Catalina Daniels

This week’s Misfit Entrepreneurs are Jim Sherman and Catalina Daniels. Jim and Catalina, studied entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realize that their experiences greatly differed from what they had been taught in school. Harvard provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.

So, they decided to help entrepreneurs on their journey by giving them to real world wisdom and advice needed to succeed in their best-selling book, “Smart Startups.” In the book they interview 18 Harvard graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, learning what they discovered along the way and what they wish they had known beforehand.

And because of their work and the way it has helped entrepreneurs, they have been featured in Fast Company, CNBC, Forbes, Bloomberg, Morning Brew, Entrepreneur Magazine just to name a few.

Jim and Catalina, alone have an incredible amount of wisdom and experience in entrepreneurship to share, but with everything they learned in writing this book, I think I’m going to be pressed for time in getting all of the incredible information out of them in just one episode

To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com

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