

143. The Power of Storytelling with Sun Yi
Jul 23, 2021
In this discussion, Sun Yi, the founder of Night Owls, shines a light on the art of authentic storytelling and its impact on personal and professional branding. With over 20 years in digital branding, he emphasizes the importance of vulnerability in storytelling to foster connections. The conversation also covers navigating identity through language, encouraging listeners to embrace their unique voices. Sun shares techniques for simplifying complex stories and highlights the role of social media in building meaningful relationships.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Navigating Identity Through Language
04:12 • 6min
Unpacking the Power of Authentic Storytelling
09:58 • 2min
The Journey to Authenticity
12:21 • 10min
The Power of Authentic Storytelling
22:04 • 17min
The Art of Authentic Storytelling
38:48 • 6min
The Power of Personal Branding
44:56 • 15min