In this episode of The Experience Strategy Podcast, we are thrilled to chat with Victor Chapela, co-founder and CEO of Suggestic, who shared how they are leveraging AI and data to dramatically rethink the intersection of lifestyle journeys and wellness. Tune in to this episode for Victor’s key insights:

Focusing on what people can do realistically do vs. what they should do to minimize friction
Tapping into extrinsic motivation by allowing people to share progress.
Using AI interfaces like LLMs as a universal UI to collect data, model behaviors, and provide personalized guidance.
The power of making something extremely difficult much easier to drive adoption and impact.

This conversation exemplifies the importance of centering journeys on an individual’s unique goals and solutions, and provides a valuable model for using AI responsibly to enable personalized behavior change - leaving us energized about the implications for experience strategy across different industries.

To access the transcripts to this episode, click here.

The Future of Behavior Change: How Suggestic is Transforming Wellness Journeys