Today we have on the podcast Dan McCormick, CEO and founder of the D2C creatine gummy brand, Create Wellness. Dan reflects on Create's backstory, where after 10 years of Dan taking creatine, he identified a clear market in gap in the benefits creatine provides and the negative misconceptions surrounding it. Learn how he's battled these misconceptions and grown his business as the sole employee, his perspective on publishing real revenue figures publicly, and his advice for aspiring founders in the oversaturated supplement space.

As the sole employee of Create, Dan oversees all aspects of the business. He also co-writes an optimistic newsletter called Not Boring with his brother Packy McCormick, a well-known tech writer and investor, which has over 200,000 subscribers. Despite Create's impressive growth, Dan still battles imposter syndrome when talking about the "creatine gummy business." However, he powers through by focusing on the tangible health benefits Create provides customers.

We also discuss trends in the ecommerce landscape, the benefits of creatine and the challenges in selling it, Dan's lessons from publishing revenue numbers publicly, why female fitness influencers have been key partners, and his advice for aspiring founders, why females have held more market share than males, the ideal mechanism to delivery creatine gummies, and many other topics.

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E353: Jake Jackson | Recording & Mixing The First Omen score