#065: How Samantha Coxe Raised $4M to Build Flaus

Samantha Coxe, founder and CEO of Flaus, shares her journey from corporate law to disrupting the dental care industry with a groundbreaking new invention. Driven by her experience as a self-admitted reluctant flosser, Samantha identified a need for a more accessible flossing solution, especially for individuals with limited dexterity or visual impairments. This insight led her to create Flaus - an electric flosser. In this episode, Samantha reflects on her experience as a female founder in a male-dominated field, navigating “queen bee syndrome” and championing other women in business. She shares the highs and lows of building a hardware startup, including an intense Shark Tank appearance and managing production setbacks.