#41 The Connor Lewis Route

Connor Lewis is the owner and creative director of Studio Lewis, specializing in B2B video ads for Series A and B SaaS companies.

In this episode, Connor shares his journey from tax accounting to video production, the leap from in-house to solopreneurship, and how he scaled from $130K to $400K in a year. Connor breaks down the mindset shift from freelancer to business owner, the power of niching down, and the importance of building a community. He also reveals how strategic collaborations led to a Wistia sponsorship and why he’s focused on scaling beyond himself.

(00:00) Intro
(01:00) From tax accountant to video strategist
(02:45) Transitioning from in-house to solo success
(04:30) Learning the business of video production
(07:10) Struggles of the first year in solopreneurship
(10:50) The mindset shift from freelancer to business owner
(14:25) Winning an $85K contract and scaling up
(17:45) The power of collaboration and community
(20:30) Breaking down video strategy for B2B SaaS
(24:50) The impact of personal branding on LinkedIn
(27:30) The importance of niche positioning
(30:15) Building a scalable and sustainable video business

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Follow Connor on LinkedIn: https://www.linkedin.com/in/connor-lewis/
Connor Lewis Official Website: https://www.connor-lewis.com/
Studio Lewis: https://studiolewis.video/
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