The Best One Yet 🧸 “Adorably rich bears” – Build-A-Bear’s 300% surge. Spotify’s ebook. Evergrande’s controlled implosion.
Nov 15, 2021
Build-A-Bear is surprising investors with a massive stock surge, showcasing the fun side of experiential retail. Spotify is on a quest to dominate the audio space by acquiring an audiobook platform and getting listeners to dive deep into classics like Moby Dick. Meanwhile, the ongoing saga of Evergrande's financial struggles reveals a shift from chaos to controlled management, sparking discussions about the global impact of this real estate giant's fate. It's a whirlwind of business insights and cultural shifts!
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Build-A-Bear's Success
- Build-A-Bear stock has surged 300% this year, making it a top performer.
- Their success is attributed to pioneering "experiential e-commerce."
The Build-A-Bear Experience
- Build-A-Bear's physical stores offer a unique, seven-step process for creating a personalized bear.
- This includes picking a friend, adding sounds and scents, stuffing, and receiving a birth certificate.
Experiential E-commerce
- Build-A-Bear is launching a 3D online workshop to replicate the in-store experience.
- This "experiential e-commerce" approach aims to engage customers beyond simple online purchases.
