E86: How Bologna FC approaches fan engagement, internationalization, and innovation.

This week, Christoph Winterling, Commercial & Marketing Director at Bologna F.C. joins us for a deep dive into some of the club’s business initiatives. He and I discuss:

• Engaging the local fans and how they have been able to increase average attendance from 17K to 25K.
• Their international strategy and driving growth from the international fans.
• How the club embraces innovation and involves the fan in new initiatives.
• Career advice for aspiring sports industry professionals.

Enjoy!

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

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