Regenerative Business Pioneers - Patagonia

In this episode, host Christopher Marquis speaks with Vincent Stanley, a long-time leader at Patagonia and co-author of The Future of the Responsible Company. Vincent offers a candid perspective on what it means for a business to act responsibly in an extractive global economy. He explains why Patagonia is cautious with terms like “regeneration,” applying it meaningfully in its food division but preferring “responsibility” in apparel—measuring impact product by product and working to shift supply chains away from fossil fuels. Vincent discusses Patagonia’s efforts to change consumer behavior through bold moves like the “Don’t Buy This Jacket” campaign, resale programmes, and mending initiatives. Collaboration is central to Patagonia’s ethos, as seen in its role co-founding the Regenerative Organic Certification. Reflecting on the future, Vincent emphasises localism, authenticity, and staying rooted in purpose—urging businesses to act with humility and protect what truly matters.

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