Corporate Girl to Thriving Entrepreneur. Being Authentic and Putting in the Work to Build a Social Media Empire with Shelby Clement
Dec 28, 2023
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Guest Shelby Clement, owner of Shelby Clement marketing and creator of 'Damn Good Content,' shares her journey from corporate to entrepreneurship, emphasizing the importance of authenticity and following your passion. She discusses managing time, setting boundaries, trusting gut feelings, and building effective social media management packages.
Authenticity and intuition are crucial in finding clients and building successful partnerships as a social media manager.
Setting clear boundaries and prioritizing self-care is essential for long-term success and happiness as an entrepreneur.
Embracing personal growth, acknowledging achievements, and supporting fellow entrepreneurs are key to overcoming imposter syndrome and increasing self-confidence.
Deep dives
Importance of Authenticity and Intuition in Finding Clients
Shelby Klema, a social media manager, shares her inspiring story of leaving her corporate job to pursue her passion. She emphasizes the importance of being authentic when finding clients and trusting your intuition in choosing the right ones who align with your values and can lead to a successful partnership. Shelby provides specific tips and insights for aspiring social media managers, highlighting the need to focus on clients who are willing to put in the work and align with your vision.
Balancing Work and Personal Life as an Entrepreneur
Shelby discusses her transition from corporate life to entrepreneurship and the challenges she faced. She emphasizes the importance of setting clear boundaries, especially with work hours and personal time. Shelby shares her experience of initially neglecting her personal life and the impact it had on her overall well-being. She highlights the need to prioritize self-care and find a balance between work and personal life for long-term success and happiness.
Trusting Your Gut and Building Your Personal Brand
Shelby shares her journey of building her personal brand and the importance of trust and authenticity. She describes the process of figuring out her calling and passion, particularly for motivating and empowering others. Shelby emphasizes the significance of taking risks, trusting your gut feeling, and being unapologetically yourself. She encourages aspiring social media managers to establish their worth, create tiered pricing structures, and focus on delivering value and expertise to their clients.
Overcoming Imposter Syndrome and Building Confidence
Shelby addresses imposter syndrome and discusses her personal growth and increasing self-confidence as an entrepreneur. She shares her experiences of doubting herself and seeking validation from others. Shelby highlights the importance of acknowledging personal achievements, gaining clarity on one's purpose, and not comparing oneself to others. She encourages fellow entrepreneurs to embrace the journey, be proud of their progress, and focus on empowering and supporting each other.
Navigating the Challenges of Social Media Management
Shelby provides practical advice for aspiring social media managers. She emphasizes the need to constantly learn and adapt to evolving social media platforms, while also setting clear boundaries for work and client management. Shelby shares her pricing strategies, including creating tiered packages and custom quotes based on services and deliverables. She also highlights the importance of building systems, seeking guidance from experienced professionals, and trusting one's instincts on the entrepreneurial journey.
Shelby Clement is the owner of Shelby Clement marketing and creator of a podcast called "Damn Good Content." Shelby shares her experiences of transitioning from a corporate job in the oil and gas industry to launching her own social media marketing business exceeding all of her expectations.
She talks about her passion to support and motivate people to pursue their dreams as entrepreneurs and emphasizes the value of listening to one's intuition, dealing with challenges, and setting up boundaries in one’s personal and professional life.
Shelby reflects on the importance of having genuine conversations about the real-life experiences and struggles of being an entrepreneur in order to build your personal brand and help others. Towards the end of the episode, don’t miss out on the practical advice for up and coming social media managers, touching on aspects like pricing, setting up systems, and managing clients.
Resources: ⚡ Click here to subscribe to the Pod Squad: Key takeaways from 4 personal development and business podcasts each week. ✨ Click here to join the FREE Gateless Facebook Community 👋 Say hey to Shelby on Instagram
👀Find us on socials: Watch our episodes on Youtube Connect with us on Instagram Hang out with us on TikTok
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