On today’s episode of Rogue Startups, Craig continues his AI series with founder, marketer, and Claude-user Alison French. They discuss the hesitation creators feel when working alongside AI and what Alison did to overcome that hurdle. Since then, she’s taught herself how to use Claude.ai in her creative and professional work. AI is a tool that everyone has to learn how to use.

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Highlights from Craig and Alison’s conversation:

How creatives can use AI to improve their professional and personal lives
How to fine-tune Claude’s tone of voice:

Add files to the specific project only
- You have to feed the machine with information that matters
- Over time, working within the same project, Claude will tune itself to your prompts

How to have Claude see references and change the tone or voice

Separate and break down transcripts by prompt to hone in on specifics

Claude is like a junior copywriter: work with it and nurture it, and it will help your work go faster so you can focus on the important things. Craig’s creative process when creating content:

Get examples/models, templates, and ideas to input into your AI program of choice.
Break your content up into different functions. Go in once a week to pull out topics.

Put the time and energy into refining one meaty piece of content that you can use over and over again.

You have to focus on what makes you credible to your audience

How does your team embrace and respond to AI because at the surface it’s a risk for all of us?

How do we educate our youth now, for a future with AI?

Takeaways and Vision

Balancing the importance of human connection with the ability to express your individuality and be yourself is even more possible in this AI era. Adopting and embracing technology and AI in your personal and professional lives can help save you time and free up some creative energy for being social, innovative, and expressing yourself. AI will give you the time to do the work to open yourself up to having personal experiences.

Resources and Links from This Episode

Alison French on LinkedIn: https://www.linkedin.com/in/frenchalison/
LTO: https://www.joinlto.com/about
Claude.ai: https://claude.ai/
Fireflies.ai: https://fireflies.ai/
Alison’s blog post: https://www.joinlto.com/post/leveraging-ai-tools-a-practical-guide-for-founders-and-sales-marketing-leaders
Alison’s framework and prompts: https://www.joinLTO.com/ai-powered-content-guide
Castos Free Tools: castos.com/tools
Email me: podcast@roguestartups.com
Find me on Twitter: @TheCraigHewitt

Want to Share Your AI Story?

I’m looking for guests to share how they’re using AI in their businesses. If you’ve got some great examples or unique insights, reach out to me:

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