Isaac French designed and built Live Oak Lake, a breathtaking 7-unit nature-immersive retreat located just outside Waco, Texas. In its first year, the property grossed $1 million, with a net profit of $550,000. Thanks to his cultivation of the brand’s social media following of 150K, over 80% of all bookings are direct. Isaac thrives on continuously expanding his repertoire of skills and sharing candidly from his experiences.