This week, host Karen Han talks to Andrew Ortiz, founder of the movie merchandise company Super Yaki, which designs T-shirts, pins, hats, and more. In the interview, Andrew discusses the origins of the company and their first product, which was an enamel pin with legendary animator Hayao Miyazaki’s face on it. After that, Andrew talks about quitting his day job, staffing the company, and building a customer base of people who adore cinema.

After the interview, Karen and co-host June Thomas discuss Andrew’s ability to create a vibe and a clear mission for his company.

In the exclusive Slate Plus segment, Andrew offers some tips for avoiding burnout.

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Podcast production by Cameron Drews.

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Inside Super Yaki, the Merch Company for Movie Lovers