Influencer Marketing in 2025: What’s Working Now?

Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions.

In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate the Age of Influence. We discuss the evolution of influencer marketing, the shift from follower-based influence to content-driven influence, and how businesses can harness user-generated content, affiliate partnerships, and even brand ambassador programs to scale their digital presence.

If you’re wondering how to adapt your influencer marketing strategy for 2025 and beyond, this episode is packed with actionable insights you won’t want to miss!

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