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The Realignment
RE: Something Interesting | Jason Del Rey on the Future of Black Friday and Holiday Sales, In-Person vs. Online Commerce, and How Amazon & Walmart Are Redefining How We Shop
Dec 2, 2023
Jason Del Rey, author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, discusses the transformation of Black Friday to online commerce, the rivalry between Amazon and Walmart, the challenges they faced, the cultural significance of both companies, the lack of a transformative X factor in online e-commerce, the impact of the pandemic on e-commerce, and the political ambitions within the industry.
47:29
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Quick takeaways
- Black Friday and Cyber Monday have evolved into omni-channel experiences, combining online and physical shopping options.
- E-commerce startups fueled by easy access to cheap debt often struggled to build sustainable and profitable businesses.
Deep dives
Black Friday and Cyber Monday have become omni-channel experiences
Black Friday and Cyber Monday have evolved from traditional in-person shopping events to omni-channel experiences, where companies prioritize offering customers multiple ways to buy and receive their purchases, such as in-store pickup, delivery, or curbside pickup. Sales are now spread out over a longer period, with Cyber Monday sales lasting well beyond the actual day.
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