Podcasting Made Simple

Promoting the Podcast You're a Guest On | Kara Goodwin

Jan 6, 2026
Unlock the power of podcast guesting! Discover why viewing appearances as collaborations boosts your chances of being invited back. Learn how to offer value to hosts through social media engagement and cross-promotion. Embedding episodes on your website can enhance visibility too! Dive into practical tips for building your online presence and following through on promotional commitments. Transform your guesting game and become the go-to choice for podcast hosts!
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ANECDOTE

450 Episodes Shaped Her Perspective

  • Kara created her podcast in 2018 and has released about 450 episodes, so she receives many pitches.
  • Her experience as both host and guest shaped how she crafts pitches and evaluates guests.
INSIGHT

Podcasts Are A Partnership

  • Treat podcast appearances as a collaboration, not a one-way opportunity for exposure.
  • Hosts invest time and reputation, so mutual value makes you stand out.
INSIGHT

Hosts Invest More Than Guests Realize

  • Hosts have established reputations and pay upfront costs, so guests often 'ride the wave' if they don't reciprocate.
  • Acknowledging the host's investment signals you understand podcasting's collaborative economics.
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