Exploration of Edward Bernays

Edward Bernays, known as the 'father of public relations,' is highlighted for his controversial yet impactful legacy in the realm of advertising. He was credited with creating campaigns that significantly shaped consumer culture, such as promoting women's smoking through the infamous 'Torches of Freedom' campaign during the 1929 Easter Sunday Parade. His tactics often involved manipulating public perception, showcasing how he sold Americans on unfamiliar products like 'breakfast bacon' and the concept of eating trash meats. Despite the ethical dilemmas surrounding his practices, Bernays' ability to influence societal norms and behavior remains a notable example of the power of advertising.