On Your Terms® 265. How to Grow Your Email List (Series #3)
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Nov 17, 2025 Struggling to grow your email list with freebies? Discover why most freebies fail and how to create ones that truly engage. Learn to reverse engineer your freebies from your core products and tailor them to resonate with your audience’s needs. Explore innovative formats like opt-in series and gamified content. Find out essential elements for high-converting opt-in pages and the metrics to track for success. Focus on promoting fewer, high-quality freebies to maximize engagement and sales.
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Freebies Fail For The Wrong Reasons
- Freebies often fail because creators design or market them poorly, not because freebies don't work.
- A well-designed freebie can attract engaged subscribers who become customers.
Design For Your Audience's Language
- Tailor your freebie to your audience's language and what they think their problem is.
- Match title, tone, branding, and content to meet them where they're at.
Checklist Built From A Client Request
- Sam created a simple 'how to start an online business' checklist because clients asked for a checklist.
- She matched calming branding to reduce overwhelm and make the checklist feel soothing.