Retail Remix Scaling Internationally: Strategies for the Tariff Era
Jun 9, 2025
In this insightful discussion, Rathna Sharad, CEO and Founder of FlavorCloud, shares her extensive experience in global trade and logistics. She sheds light on the complexities brands face when scaling internationally, particularly amidst changing tariffs and compliance issues. Rathna emphasizes the growing opportunities for U.S. exports, especially in wellness, and highlights the importance of data-driven decisions for market expansion. Listeners will also learn about the recent de minimis rule changes and the necessity for resilient supply chains to navigate today's trade landscape.
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Rathna's Founder Journey
- Rathna Sharad transitioned from an engineer to a product leader focused on logistics and e-commerce.
- She co-founded FlavorCloud to solve cross-border shipping challenges based on her consumer frustrations internationally.
Key Cross-Border Challenges
- Cross-border commerce is difficult mainly because of shipping, customs, and compliance complexities.
- Each country has unique regulations, making a domestic-like cross-border experience hard to achieve.
Emerging Markets and Categories
- Rest of the world markets like APAC and Middle East are growing faster than established Western ones.
- Health and wellness is the fastest growing category in global e-commerce, surging nearly 200% in Q1.