Modern Craftsman Set the Price Bar Before the Phone Rings
Jan 15, 2026
34:22
Ballpark pricing doesn't start on the first call, it starts way before the client ever dials your number. Tyler talks through how to set expectations early, filter out price shoppers, and stop letting a rough number haunt the whole project.
Show Notes:
00:00 The profit flip 01:06 Ballpark numbers haunt you 02:47 Getting shopped 07:52 Set expectations early 10:51 Build the funnel 13:19 Range plus assumptions 20:03 Handling sticker shock 25:02 Make more, do less 30:02 After the ballpark
Video Version:https://youtu.be/SlHAXpUbbxU
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