805 - The Strategy Behind My Three Podcast Shows: How My Content Actually Drives My Business

For years, people have looked at my body of work and seen a lot of different podcasts, newsletters, live streams, and conversations. What they could not see was the pattern underneath it all. Today, I have clarity around and language for the system I accidentally built over the last two decades. This clarity changes how I see everything I create.

In this episode, I walk through the three podcasts that are my primary focus and explain how each one plays a specific role in moving someone from discovering me for the first time, to trusting me, and then to making the decision to work with me.

My Three Podcasts

• Podcast Answer Man
• The Cliff Ravenscraft Show
• What Are You Creating?

Podcast Answer Man - The Front Door

Podcast Answer Man is my top of funnel. It is where people find me because they already have a problem they want solved.

They are searching:

• How do I start a podcast?
• How do I grow a podcast?
• How do I fix this audio issue?
• How do I come up with new ideas for content?
• How can I streamline my content creation process?

That kind of search comes from someone who is already motivated to take action. Podcast Answer Man is show that is there to answer these questions and to introduce them to my world.

Podcast Answer Man will feed directly into the following:

• My Podcasting A to Z Group Coaching Program
• My Paid Podcast Consulting
• My Digital Tutorials
• Affiliate Income from trusted Tool and Resource recommendations.

Podcasting is a high intent market. Someone searching for answers related to podcasting is already holding a credit card emotionally, even if they have not pulled it out yet.

Once they introduced to the answers I provide to their podcast related questions, they will quickly discover that I offer far more value to their entrepreneurial journey beyond just the tech.

The Cliff Ravenscraft Show Builds - The Trust Builder

This show isn't designed to attract cold listeners. Only one type of person searches for a show titled "The Cliff Ravenscraft Show" in a podcast directory, someone who already knows a guy named Cliff Ravenscraft exists.

This podcast is my relationship engine.

People who already know me through Podcast Answer Man, referrals, or social media come here to understand how I think, how I decide, and how I live inside my business.

TCRS positions me as a professional business owner who specializes in business strategy and mindset, not just a technician.

The Cliff Ravenscraft Show will feed directly into the following:

• My Business Strategy & Mindset Coaching.
• My Next Level Mastermind.
• My In Person Workshops & Events.
• My other Premium Offerings

What Are You Creating? - My Networking Channel

What Are You Creating? is my interview format podcast. Each episode features a conversation with entrepreneurs, creators, and visionaries building work aligned with their deepest passions.

These stories are filled with sparks. Sparks that can ignite new possibilities for your own life and business. You may discover income streams you’ve never considered, ways to align your passions with your work, or fresh inspiration to start creating something of your own.

Here are the main benefits of having your own interview format podcast.

• It creates a natural reason to reach out to people who would otherwise be difficult to connect with. A podcast invitation feels generous.
• It gives you instant access to people who already have earned trust and credibility with your ideal audience.
• It allows you to borrow relevance without pretending to be someone you are not. You show up as the curious, thoughtful host who creates space for meaningful conversation.
• It positions you as a peer in the room with leaders in your niche.
• It builds a relationship before it ever needs to become anything else. Trust grows through conversation long before there is any talk of collaboration or opportunity.
• It turns networking into something that feels human. Instead of collecting business cards, you are having real conversations.
• It opens doors to speaking, partnerships, referrals, and friendships that almost never come from cold outreach.
• It lets your voice and perspective be experienced in context, alongside respected people, which quietly builds confidence in you.
• It creates momentum. Each guest often leads to the next, expanding your network and your reach in a way that compounds over time.

A major feature of this podcast is to grow my peer group, my referral network, and my reputation as someone who has meaningful conversations with interesting people doing important work.

With this show, I don't focus on download counts, subscriber growth, or metrics. The primary outcome I'm looking for is the relationship I build with each guest. This allows me to show up fully present and curious, without an agenda. People can feel that.

How It All Works Together

Most people try to teach, tell their story, and interview guests all in one feed. I don't judge that approach, but I've found it confuses the audience and muddles the show's purpose.

I separated them.

Each show has one job.

Podcast Answer Man answers the questions my ideal clients are actively searching for.

The Cliff Ravenscraft Show helps people who have discovered me understand the depth of what I offer beyond the answers to their tech questions.

What Are You Creating? helps me expand my peer group.

This matches exactly how my highest-paid clients find me. Most discover me through podcasting help. They stay because they connect with how I think about business and mindset. They deepen their relationship with me through the conversations I have with my peers and the relationships I build.

I accidentally built this over twenty years. Now I finally have language for it.