Bloomberg Talks David Ellison Talks Media Deal Making at Bloomberg Screentime
Oct 9, 2025
David Ellison, Chairman and CEO of Paramount Skydance and a prominent media executive, dives into the future of streaming and content strategy. He discusses revitalizing Paramount’s assets and the importance of tech partnerships. Ellison explains plans to boost audience and improve Paramount Plus by consolidating platforms. He touches on the aim to produce more content through mergers and outlines the strategic acquisition of the Free Press to enhance CBS News. Additionally, he addresses concerns about media consolidation and the role of AI in protecting creative output.
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Paramount As A Turnaround Opportunity
- David Ellison views Paramount's assets as opportunities: strong streaming subscribers and an unmatched content library.
- He believes self-disruption and long-term reinvestment can restore growth and market leadership.
Commit To Long-Term Talent Deals
- Build long-term partnerships with talent and commit to multi-project relationships over a decade.
- Invest in large-scale originals and sports to drive sustained streaming engagement.
Early High-Profile Deals Signal Momentum
- Ellison highlights early wins like the UFC and Call of Duty partnerships as signs of momentum.
- He cites James Mangold and Boulder Light as examples of reinvigorated creative relationships.