The time has come to end transactional recruitment! Discover how important it is to manage your brand throughout the recruitment process and the bigger implications it has not only on your bottom line but also long-term, being able to attract the right people to work for you. Konstanty Sliwowski talks with Monique Zytnik about the link between employee experience and customer experience and how strategic recruitment is surprisingly similar to strategic marketing and communication. Sprinkled throughout our conversation the examples and personal stories will help the keepers of your organisational brand understand why professional communicators have the opportunity yet again to make a positive improvement on how your company does business. Konstanty Sliwowski is the Founder and CEO of Caissa Recruitment who are specialised in the high-demand sector of engineering leaders and are focused on better candidate engagement and employer brand awareness.