Peak Ski Company co-founders Andy Wirth and Olympic gold medalist Bode Miller discuss their innovative ski manufacturing process and their commitment to modernizing the industry. They also talk about challenges in profitability and quality control, as well as their expansion plans and future ventures.
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Quick takeaways
Peak Ski Company revolutionizes the skiing experience by creating skis that engage the tip without requiring force, offering stability and control for all skiers.
Peak Ski Company challenges traditional sales channels by selling directly to consumers, improving profit margins and envisioning expansion to manufacture skis for other established brands.
Deep dives
Peak Ski Company: Innovating Ski Manufacturing Process
Peak Ski Company, co-founded by ski racing legend Bodie Miller, is revolutionizing the ski manufacturing process. Traditional skis require a certain amount of speed and pressure to initiate turns, but Peak skis offer a unique experience by engaging the tip without requiring that force. These skis offer stability and control in various skiing conditions, making them suitable for both beginners and experts. Additionally, Peak Ski Company aims to modernize manufacturing by developing a process that can build skis in just 10 seconds without using glue, thus improving efficiency, reducing waste, and allowing for easy recycling.
Building Peak Ski Company: An Alternative to Established Ski Brands
Peak Ski Company is not just about creating high-quality skis but also about challenging the traditional sales channels in the industry. By selling directly to consumers, Peak Ski Company offers improved profit margins. However, in their first year, the company faced challenges with quality control and inventory. Despite these setbacks, their direct-to-consumer approach proved successful, and they sold a significant portion of their inventory. Looking ahead, Peak Ski Company envisions expanding its manufacturing capabilities to produce skis not only for their own brand but also for other established companies, offering them cost savings and the ability to divest from certain liabilities.
Peak Ski Company's Future Plans and Impact of Climate Change
Peak Ski Company has ambitious goals for the future, including advancing their strategic initiatives and creating significant value for their investors. The company foresees capturing a substantial portion of the global ski market by reengineering the manufacturing process through an innovative machine called Tredstone. Peak Ski Company plans to pioneer extreme innovation in the skiing industry and improve technology integration in their skis, including a proprietary device called Peak Locate. Moreover, the company emphasizes sustainability and recyclability, addressing climate change concerns by reducing their carbon footprint and localizing ski production.
Peak Ski Company Co-Founders Andy Wirth and Olympic Gold Medalist Bode Miller discuss developing and marketing skiing in nontraditional ways. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan