Success is not easy; it's hard work. That might seem obvious, but many experts have made a fortune selling “secrets” to hungry entrepreneurs to make them think the road will be easy. While super rewarding, entrepreneurship is definitely not easy. No one knows this better than my guest, John Lee Dumas. Today, John and I talk about his first traditionally published book, The Common Path to Uncommon Success, about the REAL reason why entrepreneurs fail at a high percentage and how people have been lied to by online business “experts.”  John shares lessons from over 3000 interviews with successful entrepreneurs, and lets you in on a great practice that enabled him to build his business, determine new products, and keep him in lock step with his fan base through empathy and compassion to provide real value. 

Key Takeaways:

• People don’t want weak, pale imitations of something else. They want your big idea that is authentic and true to the core of you. 
• You choose your own “hard”. Which path are you more willing to put the hard work into?
• When it comes to being empathetic to your audience, you need to do things that do not scale. 

"The world needs more people living in their zone of fire, bringing their best to the forefront, living in their best universe, and creating their best greatness." —  John Lee Dumas

About John Lee Dumas:

John Lee Dumas, Founder and host, Entrepreneurs on Fire

John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com

Connect with John

Book: uncommonsuccessbook.com

Website: eofire.com

Podcast: eofire.com/podcast

Twitter: twitter.com/johnleedumas

Instagram: instagram.com/johnleedumas

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria: 

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria’s brand strategy work and books: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: Red Slice

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