79. Fire Station Goes Plant-Based with Rip Esselstyn

How can you improve the health of an entire fire station? Rip Esselstyn joined the fire department after 10 years as a professional plant-based triathlete, and that’s exactly what he did! Now, Rip empowers the masses to take control of their health through his books, podcast, food brand, and more.

Show Notes:

• The Esselstyn family’s journey from consuming the Standard American Diet to becoming leaders in the healthy plant-based living space
• Learning to cook tasty plant-based meals
• The evolution of plant-based resources
• How & why Rip got into firefighting after being a professional athlete & communications graduate
• The lifesaving event that led Rip to start helping firefighters eat healthier & plant-based
• What it’s like to be a firefighter & the kinds of calls they get
• The contrast of witnessing the consequences of poor diet choices while his father’s work focuses on reversing them through plant-based nutrition
• Rip’s shift from saving fire victims to helping firefighters live healthier lives
• The amazing benefits that Rip’s friend experienced after 28 days of healthy plant-based eating
• How small group challenges can influence us to live healthier
• Simple & healthy meal ideas from the fire station
• A summary of what Rip’s books are about & who they’re for
• Thank you to our sponsors Maxine’s Heavenly (use discount code PLANTS25) and Karviva Beverages. Note: most Karviva drinks are fully vegan, but they have a few that aren't. Their Ace sport drink line is not vegan). 

Resources:

• Rip’s books
• Plantstrong.com
• Plantstrongfoods.com
• Plantstrong Podcast