Bloomberg Talks Gap CEO Talks Expanding in Beauty and Accesories
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Sep 4, 2025 Richard Dickson, CEO of Gap Inc., is on a mission to reinvigorate the brand, focusing on their new beauty and accessories lines to boost growth. He discusses the success of the "Better in Denim" campaign, which has resonated with consumers. Dickson also shares insights on navigating tariff challenges and maintaining brand relevance in a fast-changing retail landscape. Creative marketing strategies and strong performance during key shopping seasons are key highlights, showcasing a bright future for Gap, Banana Republic, and Old Navy.
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Expansion Into High‑Margin Categories
- Gap Inc. expanded into beauty and accessories because those categories are high-margin and resonate with customers.
- Richard Dickson says the company stabilized core apparel and is now accelerating growth by dialing up these categories.
Mitigate Tariff Impact Proactively
- Mitigate tariff headwinds by diversifying manufacturing and working with suppliers.
- Be selective with investments to protect long-term integrity while managing price increases.
Margin Rebuilt Through Better Assortment
- Gap has driven gross margin expansion through assortment planning, inventory cuts, and fewer unprofitable stores.
- The playbook increased full-price selling and reduced discounting to rebuild margin health.