Craft Brewery Financial Training Podcast 3 Big Ideas to Grow Sales with Brian Deignan from Validation Ale
May 28, 2024
55:45
Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.
Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.
Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.
Key Topics
- Lessons Brian learned starting his brewery and what he would do differently (how to use calendars and deadlines to keep the project on schedule)
- 3 Big Ideas to grow sales and profits ("Steal the glass", "line price your beer", and "split test your draft lineup")
- Success secrets from the tech industry and how to successfully apply them to your brewery business
Resources
- Connect with Brian at Validation Ale
- Learn more about the brewery financial round table
Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.