Selling IT based solutions with Deepak Mittal

I am in conversation with Deepak Mittal, CEO of FFTalos Technologies. 

In this insightful episode, Deepak Mittal shares his career journey from coding to consultative selling, reflecting on his evolution from a tech enthusiast to a sales leader driving large-scale digital transformation. He explores solution-based selling, the importance of understanding customer needs, and why sales is more about facilitation than persuasion.

More specifically, he covers:

• His Origin Story: From engineering and coding in the early IT days to discovering his passion for customer interactions.
• Tech vs. Sales: The shift from writing software to understanding business problems and shaping solutions.
• Consultative vs. Product-Based Selling: The difference between pitching features vs. uncovering customer pain points.
• Customer Empathy & Industry Knowledge: Why asking the right questions & listening is more powerful than a polished pitch.
• Building Relationships in Sales: The role of trust, collaboration, and stakeholder engagement in long-term success.
• The Modern Buyer: How the digital era has transformed customer research & purchasing behavior.
• Enterprise Selling Strategies: The contrast between RFP-driven sales and proactive relationship-building.
• Navigating Internal Trust in Sales & Delivery Teams: Why sales & delivery alignment is critical for customer success.
• The Human Side of Selling: Managing rejections, pressures, and the art of influencing without being pushy.
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Deepak has over his career, worked in IT sector focusing on Technology, Media & Telecommunication(TMT) businesses, in sales, business development & practice leadership roles. His experience across IT Services Companies, Managed Services Providers and Product Vendors, has given him a unique 360 degrees insight into IT solutions and how they fit into larger business landscape.

He has worked across global markets and delivered significant results, in a period of great technological flux and business volatility within TMT sector. His experience has given him a good exposure & proficiency in the following areas–

1. Understanding and managing digital transformation and its impact on business strategies as well as on the workplace.

2. Understanding business drivers and their correlation with IT and Technology strategies.

3. Execution of IT & Technology strategy on-ground.

4. Understanding & enabling eco-systems to drive business outcomes.

5. Building & motivating high performing global teams

He has always tried to anchor his work in business fundamentals like customer experience, profitability & market share and leveraging technology into driving business outcomes.

https://www.linkedin.com/in/demittal/