The Business of Authority Aligning Your Client Experience With Your Brand
Aug 12, 2023
53:39
How can you align client experience with your brand?
Talking Points
- How client experience relates to brand
- How appealing to potential clients differs from the actual client experience
- Disconnects in marketing
- What bad client experiences feel like
- Aligning experience with intent
- How technology contributes to your customers’ experiences and your brand
- Your responsibility to clients
- Customer satisfaction as a product
- Being professional without being fake
- What being a pro looks like
- How the clothing you choose speaks to your brand
- Finding clients for whom you’re a good fit
- Client feedback
Quotable Quotes
“Marketing and branding should not be about pretty pictures and telling a story that is not real.” –RM
“I can feel the difference when I onboard people now, I can feel them sit back and relax.” –JS
“In an ideal world we use technology in a way that makes our brands stronger, that ties people more closely to us.” –RM
“My actual product is customer satisfaction.” –JS