Victor Lazarte, co-founder of Wildlife Studios and partner at Benchmark Capital, shares his fascinating journey from JP Morgan to the mobile gaming industry. He discusses the challenges of fundraising and the vital role of mentorship, emphasizing lessons from early betrayals in business. The duo delves into the unexpected success of Racing Penguins, revealing how a simple game icon captured millions of players. They also reflect on childhood memories and cultural influences, tying personal experiences to their entrepreneurial growth.
Victor Lazarte's journey from JP Morgan to co-founding Wildlife Studios highlights the risks and rewards of entrepreneurial ventures in mobile gaming.
The early struggles with investment and competition taught Victor the significance of trust and focusing on product integrity over external pressures.
Wildlife Studios fostered a collaborative culture that emphasized passion for gaming, contributing to innovation and strong teamwork among employees.
Transitioning to venture capital at Benchmark, Victor aims to leverage his gaming experience to support and guide new entrepreneurs towards success.
Deep dives
Wildlife Studios' Journey to Success
Wildlife Studios was co-founded by Victor Lozarte and his brother, focusing on mobile games. Operating from Brazil, they faced significant challenges early on, including struggles with investors who tried to copy their business model. They initially encountered rejection in their attempts to raise funds, but as their first games gained traction, they began attracting attention from investors. Ultimately, they created a profitable business, generating substantial revenue and reaching two billion downloads across their games.
The Impact of Investor Relations
Victor's experiences with investors taught him valuable lessons about trust and vulnerability. After rejecting unfavorable investment offers that would have significantly diluted their ownership, he and his brother became wary of sharing their ideas with others. Not only did they experience a betrayal when a potential investor launched a competing game, but they also found later investors eager to support a profitable business. These experiences shaped their approach to business, emphasizing the importance of focusing on their products instead of outside distractions.
The Foundation of Strong Company Culture
Wildlife Studios cultivated a collaborative and fun work culture that attracted talented individuals who shared a passion for gaming. Victor emphasized the importance of hiring people who not only possessed the necessary skills but also had a genuine love for games. This environment facilitated team bonding through activities such as weekly pizza nights, where employees presented their favorite games, fostering a tight-knit community focused on innovation. This blend of social engagement and professionalism contributed significantly to the company's success.
The Evolution of Gaming Dynamics
As the gaming industry evolved, Wildlife Studios recognized the need to innovate and keep pace with emerging trends. Victor and his team focused on producing high-quality mobile games while also analyzing market dynamics and competitors. They capitalized on the shift towards free-to-play models, ensuring accessibility for a larger audience, and adapting their games based on player feedback. This commitment to understanding consumer behavior and industry trends allowed them to stay ahead in a competitive market.
Transitioning to Investor Role
After years of success with Wildlife Studios, Victor Lozarte transitioned into venture capital with Benchmark. He sought to leverage his experience to help other entrepreneurs succeed in their ventures. The shift allowed him to engage with a broad range of startups, offering insights and guidance drawn from his extensive background in gaming and technology. Through investing, he aimed to create platforms that prioritize and reward game creators, further impacting the gaming industry.
Insights on Founders and Companies
Victor highlights the importance of finding the right characteristics in entrepreneurs when considering investments. He identifies a combination of open-mindedness and strong conviction as crucial traits that distinguish exceptional founders. These individuals must be willing to accept different perspectives while also being unwavering in their vision. Such characteristics enable them to navigate challenges and pivot their strategies effectively, ultimately leading to their companies' success.
Creating Value Through Shared Knowledge
Victor's passion for learning and sharing knowledge drives his approach as an investor. He believes in the value of gathering insights from various founders and understanding their unique experiences. By doing so, he aims to help foster innovation and growth within the startups he invests in. This exchange of ideas ultimately benefits both the founders and Victor, as he continues to expand his understanding of the broader business landscape.
Victor Lazarte took a flyer on his first company, leaving a prestigious job at JP Morgan to make mobile games. Now he sits on the board of one of the most prestigious Venture Capital firms in the world. Victor opens up to Henrique about his early attempts to grow his business, making money in the competitive world of online games, and making the transition from founder to VC. Plus, the two talk shop about growing up in Brazil and how Victor was able to talk his way out of being expelled from grade school.
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