Introducing our new coach: Sam Edwards — “I’ll never let a client go through what I did!”

It started with a moment of quiet shame: his girlfriend swooning over a Twilight actor’s abs while Sam sat next to her, skinny-fat and stuck. That moment sent him chasing change — first through generic magazine workouts, then into the hands of a “pro” coach who gave him abs, yes, but also exhaustion, rebound weight gain, and a deep sense of failure.

Sam rebuilt himself the hard way — through obsession, mentorship, and reps. He became the coach he once needed. But success brought its own trap: business mentors told him to prioritize profit over people. That wasn’t who he wanted to be.

In this episode, Sam shares what pulled him back to coaching for the right reasons, the personal loss that changed how he shows up for clients, and why empathy — not macros — is his real coaching superpower.