

Think AI Is Just Fancy Copywriting? John Sets the Record Straight
10 snips Jun 18, 2025
John Munsell, author of InGrain AI: Strategy Through Execution and founder of Bizooka, dives deep into transforming AI strategies in organizations. He shares his innovative AI Strategy Canvas, simplifying complex projects into actionable plans. Learn how a six-minute ROI calculator can save development time and how a minimal investment in LLMs can enhance team performance. John also reveals how to combat groupthink with a special prompt and emphasizes the crucial journey from experimentation to cultivating an AI-first culture.
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AI Is More Than Copywriting
- AI is much more than a fast copywriter, it's a capable thought partner and efficiency booster.
- Organizations need systematic AI adoption to scale and truly benefit from AI technology.
Boost Efficiency and Level Talent
- Use AI to boost every employee's efficiency and profitability by at least 20%.
- AI can level up local talent to compete with top-tier global experts, especially in technical roles.
Use Education and Collaboration
- Educate your team with a shared framework to build good AI habits and avoid wasted time.
- Encourage interdepartmental discussions early to ensure AI initiatives hit real needs and avoid rework.