From Coke Bottles to Boardrooms: A Conversation with Andrew Baxter

Sharing a Coke with Rhonda and Ketut! In today’s episode, Managing Partner Craig Emanuel sits down with Andrew Baxter, current Chair of several iconic Australian industries, businesses and not-for-profits. Andrew was previously the CEO of two of Australia’s largest marketing agencies, Publicis and Ogilvy, creating the famous ‘share a Coke’ campaign. How do you create a successful global marketing campaign to last generations?

Andrew is one of Australia’s most trusted business, marketing and communications advisors. Before establishing his consulting firm, Andrew Baxter worked with many of Australia's largest companies, brands and government bodies, as the CEO of two of the country's biggest communications agencies, now a Senior Advisor at KPMG. Andrew is currently the Chair of Australian Pork, Deputy Chair at Foresters Financial, Deputy Chair at Sydney Symphony Orchestra, a Non-Executive Director at OzHarvest, Agricultural Innovation Australia,

Disclaimer:
The information in this podcast series is for general financial educational purposes only, should not be considered financial advice and is only intended for wholesale clients. That means the information does not consider your objectives, financial situation or needs. You should consider if the information is appropriate for you and your needs. You should always consult your trusted licensed professional adviser before making any investment decision.