#277: Eddie Lewis & Erik Anderson, TOCA Soccer - The Global Soccer Experience Taking Over

Nov 17, 2025

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TOCA is building the future of global soccer experiences — blending technology, training, community, and entertainment in a way the U.S. market has never seen before. In this episode, TOCA Founder Eddie Lewis and Executive Chairman Erik Anderson share how they are creating an ecosystem that develops better players, elevates fan culture, and makes high-quality soccer experiences accessible to everyone — from youth athletes to lifelong fans.

What started as a training innovation has evolved into a fast-growing global platform. TOCA now includes TOCA Training centers, TOCA Social entertainment venues, and proprietary technology that enables consistent, data-driven development at scale. Eddie and Erik break down how TOCA is “completing soccer” by delivering experiences across the entire player and fan journey — and why the model mirrors the explosive, community-driven growth seen in Topgolf.

With the 2026 World Cup approaching, soccer participation exploding, and experiential entertainment reshaping the landscape, TOCA is positioned at the center of a once-in-a-generation moment. Eddie and Erik reveal the strategy behind their expansion, the power of experiential IP, and how TOCA plans to become the world’s leading soccer experience company.

Podcast Chapters:

02:40 What TOCA Is: Training, Tech & Social Experiences

05:55 The Origins: Eddie’s Vision and the First Machines

08:12 How TOCA Completes Soccer Across the Full Player Journey

11:28 Expanding Youth Soccer and Player Development

14:05 The Role of Technology in Consistent, Scalable Training

17:20 TOCA Social: Soccer’s Version of Topgolf

21:48 Building Experiences That Connect Fans, Players & Families

25:03 Creating IP: Why TOCA Is Betting Big on Social Venues

28:42 The Global Soccer Moment Ahead of 2026

32:11 Strategy, Scale & Global Expansion Opportunities

35:26 The Future: Making Soccer a Lifelong Experience

Eddie Lewis & Erik Anderson:

🏠 Website: https://www.toca.social/

💼 LinkedIn: https://www.linkedin.com/in/lewiseddie/

https://www.linkedin.com/in/erikanderson9/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

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