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Wells Fargo launched a credit card in collaboration with the startup Bilt, aimed at allowing customers to pay their rent. This innovative card became incredibly popular, attracting over a million accounts in its first year. However, the bank underestimated the savvy nature of millennial users, who used the card primarily for rent payments and amassed substantial points, with some couples racking up enough to fund vacations to Europe. As a result, Wells Fargo is currently losing $10 million per month due to the unexpected high costs associated with redeeming these points, leading to a significant financial setback.