The Nourished CEO Podcast Two Things That Every Nutrition Business Needs For Financial Success
You shouldn’t help your clients solve all their problems. I know you want to help people. As a nutrition entrepreneur that’s why you do the work that you do. But if you want to be successful, you need to narrow it down and be clear on what you offer. With that in mind, I’m discussing two things that you need to do for financial success.
Don’t Solve All the Problems
Many nutrition entrepreneurs make the mistake of trying to solve too many problems for their clients. The result is unclear messaging, slow audience growth, and a more difficult time closing sales.
Successful nutrition entrepreneurs focus on just one main problem that their clients have. This results in faster audience growth and an easier time selling services.
Get to Know the Problem You Solve
The first thing to keep in mind as a business owner is that you are here to solve your customers’ problems effectively. All successful businesses do this. No matter the business, it will only survive if it offers solutions.
Successful businesses design effective solutions. But solutions exist because of problems. You need to know the specific problem you're solving for your clients before you can offer a solution.
The Best Solutions Are Systematized
Start by picking a problem. It’s impossible to offer a systemized solution if you don’t know what you’re solving. It’s normal to want to help solve a large variety of problems, but you need to be specific if you want to truly connect with potential clients.
Always keep in mind that creating a process to solve your clients’ main problem will help them far more effectively and efficiently than otherwise. You’ll get them the results they want while doing less work on your end.
What problem do you solve for your clients? Does your solution to this problem have a core process? Leave a comment on the episode page!
In This Episode
- Why you need to think like a business-person, not just as a nutritionist [4:30]
- What happens when you focus on solving a specific problem for your clients [6:00]
- Identifying the problem you solve for your customers [12:35]
- Why nutritionists often have a hard time niching down [15:25]
- The reasons nutritionists struggle to find key solutions [26:40]
- Overcoming a lack of self-confidence so you can start helping clients right away [31:45]
- Why having a process to your solutions saves you effort while better helping your clients [34:55]
“As a nutrition business owner, we need to be thinking about what kind of solutions we’re providing for our customers and how effectively we can solve their problems.”[12:23]
“Being more focused in your business will not limit your sales potential. If anything, it will actually increase it because the people who are looking for what you have to offer are going to be way more attracted to you than somebody who sees you as a generalist.” [21:25]
“You don’t have to feel like you know everything in order to help people.” [32:13]
“It is possible to do this work even if you think that you’re not ready, even if you think you don’t know enough or have enough experience.” [34:45]
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