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Forbes Talks

Inside BalletX: The Company Revolutionizing The Business Of Dance | Forbes

Sep 25, 2024
24:25

Christine Cox, Artistic and Executive Director of BalletX, has led the company to the forefront of contemporary ballet since its founding in 2005. This season, the company brings three New York premieres to The Joyce Theater, featuring bold works by Takehiro Ueyama, Jodie Gates, and Loughlan Prior.


Through Cox's innovation in the contemporary ballet space, BalletX has become a leader in pushing the boundaries of what the art form and dancers are capable of by producing 130 ballets by over 70 choreographers in under 20 years. That is an average of six per year, a feat few companies can match. Looking back at it now, that stat seems unthinkable when the modest company was established in 2005. But over the years BalletX has grown sustainably as an institution growing the ensemble of dancers from 10 to 16, providing annual salaries to dancers and becoming a fundraising powerhouse, having received a $7.4 million transformational gift this year which will allow the company to grow into a global force.

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