Ep 489: How iGaming Expert took on God55, Tom Brady & Birmingham City

iGaming Daily, supported by Optimove, rounds up the week by looking into a joint investigation by Insider Sport and iGaming Expert, which revealed Tom Brady’s Birmingham City FC partner, God55, to be misleading consumers over claims it holds a Maltese Gaming Authority (MGA) licence.

The partnership, announced on 14 March, named God55 as the English Football League club’s official Asian betting partner. 

iGaming Expert's Joe Streeter and Insider Sport's Kieran O'Connor, who both discovered the story, sit down to reveal the issue and consequences that have followed since the news broke.

The discussion also touches on the financial struggles faced by EFL clubs, including Reading FC's ownership crisis, highlighting the challenges and opportunities within the football industry.

To read more on the topics discussed in today's podcast, click on the following links:

- https://igamingexpert.com/features/tom-brady-birmingham-city-mga/
- https://insidersport.com/2025/03/31/tom-brady-birmingham-city-god55/
- https://igamingexpert.com/news/regulation/gambling-commission-birmingham-city-god55/

Host: Joe Streeter
Guest: Kieran O'Connor
Producer: Anaya McDonald
Editor: James Ross

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.