Katelyn Bourgoin is a Growth Strategist, Trainer, and 3X founder who was named in Forbes’ list of top female influencers. In this episode Katelyn explains how you can identify your right fit customers, what triggers them to buy, and how you can use that to outsmart your competition. Katelyn also discusses her trigger technique framework, shares real world examples of how marketing teams have leveraged buying triggers for growth, and how you can translate your customers’ buying triggers into actionable marketing tactics. Links Katelyn's Website >> https://katelynbourgoin.com/ How Crafty Marketers Use Buying Triggers To Outsmart Their Competition >> https://katelynbourgoin.com/marketing-buying-triggers-to-outsmart/ How To Interview Customers Continuously >> https://www.userinterviews.com/blog/how-to-interview-customers-continuously-with-teresa-torres-of-product-talk Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits Follow Katelyn on Twitter >> https://twitter.com/KateBour --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward