Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1025: Unlocking Luxury Brand Secrets & Marketing Magic w/ Rolando Rojas
Ready to elevate your understanding of luxury brands and marketing? Our latest episode features the incredible Rolando Rojas, founder of Elliptic Marketing, who unveils the secrets behind creating memorable customer experiences. Inspired by a pivotal piece of advice from his father, Rolando transitioned from aspiring engineer to marketing maestro, specializing in the nuanced world of luxury brands. He shares a compelling personal story about the sound of a luxury car door closing, illustrating the power of small details in crafting a premium feel that resonates deeply with customers.
Imagine transforming your marketing strategy with the simplest yet most effective communication techniques. Rolando provides firsthand insights from working with iconic brands like Christian Dior and Basecamp, where he mastered the art of clear, concise copy. By maintaining high standards and unwavering principles, Rolando has successfully built Elliptic Marketing on these foundational values. His tales of mentorship and risk-taking paint a vivid picture of how precise communication can drive both personal and professional growth.
But that's not all! Rolando also shares his unique perspective as an immigrant in the business world, discussing how different cultural approaches can lead to success, especially in the luxury sector. Balancing efficiency while building personal relationships, Rolando's dual perspective is a winning formula for thriving in the competitive U.S. market. Plus, we touch on the compelling role of AI in marketing, affirming that while automation is useful, creativity remains a distinctly human forte. Join us for this enriching conversation that blends cultural insights with cutting-edge business acumen.
ABOUT ROLANDO
Rolando Rojas is the founder of Elliptic Marketing, a boutique marketing agency based in Miami that helps high-end brands provide elevated digital experiences to their customers.
Before leading Elliptic Marketing, Rolando worked for iconic brands such as Christian Dior, Swatch Group, and Basecamp.
He manages his company from South Florida, where he lives with his wife and one-year-old son.
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