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Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals
AI's Impact on Tax Research and More w/ Piritta Van Rijn
Sep 19, 2024
Piritta Van Rijn, Global Head of Product at Thomson Reuters, dives into the revolutionary effects of AI on tax research and accounting. She discusses a report highlighting productivity trends and the urgent need to close the talent gap in the industry. Piritta emphasizes how AI tools can enhance efficiency while preserving human expertise and addresses ethical considerations in adopting such technology. The conversation also humorously hints at the future of cloned avatars in sales, adding a fun twist to the dialogue on AI's evolving role.
24:21
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Quick takeaways
- AI and generative AI can automate tasks for accounting professionals, enhancing productivity and allowing for greater client engagement and value delivery.
- The adoption of AI tools addresses the talent gap in the accounting industry by supporting existing staff, while also raising concerns about data security and ethical practices.
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The Potential of AI in Accounting and Tax
There is a growing recognition among accounting and tax professionals of the benefits that AI and generative AI can offer for enhancing their practices. These technologies can free up time by automating manual tasks, allowing professionals to focus on delivering greater value to clients. Additionally, they can strengthen the existing talent within firms by providing tools that enhance productivity and bridge the ongoing talent gap in the industry. Many professionals in the sector express optimism about how AI can transform their work, reflecting a readiness to adapt to these innovations for increased efficiency.
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