Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals AI's Impact on Tax Research and More w/ Piritta Van Rijn
Sep 19, 2024
Piritta Van Rijn, Global Head of Product at Thomson Reuters, dives into the revolutionary effects of AI on tax research and accounting. She discusses a report highlighting productivity trends and the urgent need to close the talent gap in the industry. Piritta emphasizes how AI tools can enhance efficiency while preserving human expertise and addresses ethical considerations in adopting such technology. The conversation also humorously hints at the future of cloned avatars in sales, adding a fun twist to the dialogue on AI's evolving role.
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