SPI 735: How a Small Niche Makes a Big Profit with Wojciech Wegrzynski
Nov 22, 2023
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Podcaster Wojciech Wegrzynski shares how he achieved impressive revenue from sponsors with just a small targeted audience. Topics include the power of niching down, overcoming fear and procrastination, and building authority in your space.
Focusing on a small targeted audience can be a major asset in making a profitable online business and podcasting.
Wojciech Wegrzynski's success in revenue from sponsors demonstrates the power of niching down and building authority in a specific industry.
Deep dives
The Power of Podcasting in a Niche Industry
In this podcast episode, Wojcick, the host of the Fire Science Show, shares his journey and success in podcasting within a small niche industry. Despite having relatively smaller numbers, Wojcick has been able to generate significant revenue from his podcast, surpassing his day job. He highlights the importance of focusing on the message rather than the number of downloads, and how connecting with a specific audience can lead to valuable opportunities. Wojcick also shares insights on securing sponsorship deals and provides advice on conducting engaging interviews in a conversational style. Overall, his experiences demonstrate the power of podcasting in reaching and impacting a niche community.
Success in a Small Niche with The Fire Science Show
Wojcick, the host of The Fire Science Show, discusses his podcast's success despite being in a small niche industry. With an average of 500 downloads per episode and a dedicated audience of 4,000 to 4,500 listeners, Wojcick has been able to establish himself as a thought leader in the field. He shares his approach to pricing sponsorships, using conferences as benchmarks, and the benefits of forming long-term partnerships. Additionally, Wojcick explains how podcasting has allowed him to connect with influential figures in the fire science discipline and contribute valuable knowledge to the community.
Overcoming Challenges and Finding Success Through Podcasting
The Fire Science Show's host, Wojcick, reflects on the challenges he encountered and the growth he achieved through podcasting. Despite having concerns about his accent and communication skills, he emphasizes that the message and content quality are what truly matter. Wojcick advises aspiring podcasters to focus on creating honest conversations with their guests, allowing for the emotional and knowledge exchange that brings value to the listeners. He also discusses his decision to podcast in English and shares his plans to start a podcast in Polish to reach a more specific audience. Wojcick's journey demonstrates the power of persistence, passion, and authenticity in podcasting success.
Value and Impact in a Niche Industry: Lessons from The Fire Science Show
Wojcick, the host of The Fire Science Show, shares his experience of creating a podcast that provides value and impact within a narrow niche industry. With a dedicated listenership of around 4,000, Wojcick emphasizes the importance of connecting with a specific audience and delivering tailored content. Through engaging and informative interviews, he aims to bridge the gap between scientific research and practical application in fire safety engineering. Wojcick's podcast has enabled him to position himself as a thought leader, receive recognition in the industry, and establish valuable partnerships for long-term success.
#735 Many of us believe we need to reach millions of people to make a living online. We then fall into the trap of going as broad as possible with our content. But what if a small targeted audience is actually a major asset? In this episode, we hear all about Wojciech Wegrzynski's incredible journey. His podcast, the Fire Science Show, averages just five hundred downloads per episode. But here's the thing—Wojciech's revenue from sponsors is already surpassing his engineering job income! Listen in because this episode brings together some of the most important topics we always discuss here on the show. We cover the power of niching down and podcasting, overcoming fear and procrastination, and building authority in your space. Wojciech combines these elements in a big way and adds his fire safety expertise to the mix to make a massive difference in his industry! Show notes and more at SmartPassiveIncome.com/session735.