In this podcast, the host coaches Laurie on scaling her business. They discuss writing and launching a book, the ideal number of clients and vacation time, alternative speaking gigs, scaling intimacy in coaching programs for chiefs, the trade-offs of going wide or deep when scaling, the ideal size for a boardroom, and marketing and building an audience.
42:58
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Quick takeaways
Scaling intimacy can be a game-changer for businesses looking to deepen connections with a larger audience.
Building a boutique practice and focusing on deep relationships can be more valuable than scaling up.
Deep dives
The Loneliness of Success
Success can be incredibly lonely and may lead to feelings of being an imposter. Being the most interesting person in the room may indicate being in the wrong room. Successful and wealthy clients often need support more than they realize, particularly in scaling their businesses. The importance of insight, which can instantly change one's perspective and transform their world, is emphasized.
Scaling Intimacy
The concept of scaling intimacy is discussed, focusing on the challenge of achieving deep connections with a larger audience. The question of how to scale intimacy is introduced as a game-changer. The host shares an insight about scaling intimacy with a guest, which challenges their thinking. The impact and significance of this insight are highlighted.
Creating a Boutique Practice
The decision to focus on building a deep, refined, and boutique practice rather than scaling up is explored. The potential of a virtual and in-person Chief Space Boardroom is discussed, which would serve C-suite leaders and their chiefs of staff. Pricing, structure, and enrollment strategies for the boardroom are considered.
Integration with Book Launch
The book launch is highlighted as an opportunity to engage with potential clients. The idea of including a QR code in the book to provide additional resources and encourage engagement with the Chief Space Scorecard is proposed. The importance of personal video messages and the potential for deepening relationships with clients through a personalized approach is emphasized.
Today I'm coaching Laurie; a former chief of staff to leaders in the corporate world for over 30 years. Laurie is now a coach and trusted advisor and she wants my help in scaling her business.
I help her get super creative with ideas for scaling and I blow her mind towards the end of the coaching session with a question about scaling that most people never think about: How do you scale intimacy?
Enjoy!! Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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