Today’s guest Aurora Klæboe Berg is the COO of Medal.tv. Medal.tv is the largest platform for recording and sharing short gaming clips among friends. She was previously the co-founder and CEO of Megacool, which was acquired by Medal.tv in 2019. Before starting Megacool she held the position as VP of Business and Marketing at Dirtybit, the Norwegian indie game studio sensation behind the successful Fun Run game series. She holds an MSc in CommTech Engineering and Entrepreneurship from the Norwegian University of Science and Technology. She is deeply passionate about helping game studios succeed and giving back to the Nordic entrepreneurial ecosystem.

In today’s episode Aurora tells us about the unique challenges of starting a developer focused product - and getting adoption from scratch. She tells us about her unique and counterintuitive approach to starting her company even before she knew what the company would do - and her approach to figuring out what the company would eventually do - by actually listening to users. She also tells us about the unique challenges and opportunities with referrals and virality - and how these can unlock tremendous growth in a time of escalating acquisition costs. For a unique perspective into bootstrapping, figuring out a product, scaling, virality, referrals and much much more, we’re thrilled to have Aurora on the show.

⚒ Why Aurora and her team built 1 prototype per week for 10 weeks.

🩺 How Aurora and her team gathered user feedback to decide what to build.

⏳ SDK fatigue and how to overcome it

☔️ The common mistakes that apps make while considering viral flows.

🛹KPIs that impact a referral flow.

📱The power of dark social.

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Note: As you may have seen, the second cohort of our workshop series, Mobile Growth Lab is now open for enrolment.

In our last cohort, we had 40+ growth marketers, leaders and practitioners join in our live sessions to learn how to prep for the impending IDFA changes - this edition helps you build a strategy based on the realities of ATT and a post-identifier world.

The workshop also features guest sessions by our superstar guest mentors Aurora Klaeboe Berg, Thomas Petit, Matej Lancaric, Paula Neves and Maor Sadra.Go here to sign up: mobilegrowthlab.com

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/how-to-build-a-hit-developer-facing-product-with-aurora-klaeboe-berg-coo-medal-tv/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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