What It's Like To Be... A Stadium Beer Vendor
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Oct 15, 2023 A stadium beer vendor shares his encounter with Muhammad Ali, building relationships with customers, the life of a vendor, the closing of Memorial Stadium, lightning round questions about the vending world, and the fear of secret shoppers.
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Muhammad Ali Moment
- Howard Hart met Muhammad Ali in a hallway and Ali protected him from an entourage member who shoved him.
- They clasped fingertips and Ali thanked him, a moment Howard calls the highlight of his vending career.
How Vendors Optimize Load And Sales
- A fully packed beer tub can weigh about 50 pounds and hold roughly 48 sixteen-ounce bottles.
- Vendors optimize load size to minimize trips and maximize earnings during big crowds.
Built A Neighborhood In The Stands
- Howard cultivated deep relationships with regular customers across seasons, sending holiday cards for decades.
- He knew customers' families and felt their joys and sorrows, which he says he misses most after retiring.