Office Hours: Enrollment Beats Training

I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.

In this episode, I share effective strategies for restaurant marketing and team engagement. I talk about the importance of aligning team goals with personal motivations and introduce the GWC framework to evaluate whether team members truly understand their role, want to succeed in it, and have the capacity to deliver. I also highlight why consistency in training and communication is so critical for creating a productive environment and achieving lasting results.

Takeaways:

• Most restaurant marketing fails because it's built on guesswork.
• Get the team excited about goals that move the needle in their lives.
• Meetings should enroll people in a game worth playing.
• Procedures don't move people; purpose does.
• Behavior changes without micromanagement when aligned with purpose.
• The GWC framework helps assess team alignment.
• Aligning outcomes with team members' goals fosters motivation.
• Consistency in training leads to lasting results.
• Daily reminders can turn ideas into habits.
• Track one behavior for seven days to see results.

Chapters

00:00 Introduction to Full Comp and Restaurant Marketing

00:57 Engaging Teams with Meaningful Goals

02:40 The GWC Framework for Team Alignment

05:31 Implementing Consistency for Lasting Results

If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.