$100 Million Dollar Underwear Empire with CEO Joanna Griffiths

Joanna Griffiths built KNIX, a $100 million dollar bra + underwear empire with just $20,000 dollars. Knix is an innovative undergarments brand for women of all shapes, ages, sizes and skin tones. Their mission is to redefine intimates, which began with the revolutionary leakproof underwear.  We discuss what women actually want from their undergarments, why trying them on is such a vulnerable experience, and she dives into the ins and outs of her business. We talk about the first steps she took after she first came up with the idea, how she dealt with her own inner critic, her decision to completely pivot her distribution model after finally finding her footing, and how she learned to own her power and title as CEO even when she didn’t necessarily feel like she earned it. We talk about the genius Knix advertising campaigns and the decisions she’s made along the way to maintain such an authentic and empowering brand that speaks to women of every age, shape, size and skin color. Joanna is proof to me that you can do really well + do good.

Produced by Dear Media.