10x Recruiting Are scorecards killing your exec hiring?
Oct 30, 2025
Join Amber Weinberg, Co‑Founder and Managing Partner at Aperture, as she shares her insights on the pitfalls of traditional executive hiring. She argues that many go-to-market leaders fail in interviews due to lacking storytelling skills. Amber highlights why scorecards can hinder great hires and emphasizes understanding company culture through disruptive questions. Discover her rigorous reference-checking strategies and the importance of thorough post-hire integration to ensure success.
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Context Beats Bullet-Point Metrics
- Executives often list actions and metrics but fail to contextualize why those moves mattered in the market moment.
- Amber says framing the broader analogy allows listeners to pattern-match the candidate to the new company's situation.
Anchor Your Story In The Market Moment
- When you tell your career story, name the market moment and the founder dynamics that made your work necessary.
- Nolan's DoorDash pitch improved when he added the 'underdog versus Uber' context that shaped hiring and recruiting.
Snowflake Versus Databricks Example
- Amber contrasts Snowflake and Databricks to show how different go‑to‑market narratives shape candidate storytelling.
- Databricks told the AI story early while Snowflake later attempted to catch up, which shifts hiring signals.