What does the future of the ESG framework look like? How important is it to align ESG goals with capital returns? How does Prudential think about its public voice on social issues?
In this episode, we welcome Prudential CCO Alan Sexton to discuss the evolving importance of ESG for communicators. Prior to joining Prudential in 2018, Alan had spent more than 20 years working for several public relations firms – including Ogilvy and Burson-Marsteller – counseling them through business transformations and public policy issues.
Tune in to this episode to learn about Prudential’s communication framework for navigating social issues and advice on how to handle an ESG backlash.
The Crux of the Story